Bangalore, 10th January 2012:
After a sell-out response to their existing headphones, TrueBlueVoice has now launched an exciting new range of Bluetooth headphones making TBV one of the most distinctive voices in a noisy retail market. Coming out of Vox Spectrum, the international telecom brand, TBV made big sound waves at Mood Indigo ‘11 - the annual cultural festival of IIT Bombay - where an excited public sampled for the first time the just-launched products at a “TBV Hub”, an experience center allowing music fans to experience for themselves the extraordinary quality of these new Bluetooth headphones.
With the addition of these new products to its range, TBV now offers Bluetooth headsets not just with high quality performance and cutting edge features but also unique colors and distinctive styling.
Uniquely, TrueBlueVoice uses digital QR (quick response) codes as the central element of their brand design, rather than just adding them on an after-thought like other manufacturers. The grid that makes up each code and which forms the TBV logo are the basis of the brand’s identity, creating a bold, simple and adaptable visual language totally in tune with today’s tech-savvy audience.
Announcing the launch, Danielle Holmes, Corporate Marketing Manager, said, “We’re extremely happy to launch our new range of Bluetooth headsets. TBV is the new voice on the sound scene and we’ll be making a lot of quality noise in the marketplace this year with these fantastic new products. Wherever they appear, TBV codes connect us with a young, hip audience who can simply scan and download product spec, free music from the top 100 tracks that Universal Music provides or discount vouchers direct from our packaging and ads, so you’ll be seeing and hearing a lot more about us all over India.”
Notes to Editor:
TrueBlueVoice, a business unit grown out of Vox Spectrum a successful international telecom brand based in India & Middle East. If you would like additional information on TrueBlueVoice and its products, please visit the www.truebluevoice.com
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